THE DOLLCO CORPORATION PRIVACY POLICY

Date of issue: February 15, 2005

OUR COMMITMENT TO PRIVACY

The Dollco Corporation ("Dollco") is committed to controlling the collection, use and disclosure of the personal information provided by its customers to ensure the accuracy, confidentiality and integrity of personal information.

The Dollco Privacy Policy is modeled after the Canadian Standards Association Model Code for the Protection of Personal Information and is compliant with federal and provincial privacy laws including the federal Personal Information Protection and Electronic Documents Act.

Any time you do business with Dollco, or with anyone acting as an agent on our behalf, you are protected by the rights and safeguards contained in the Dollco Privacy Policy.

WHO IS ACCOUNTABLE?

Dollco takes full responsibility for the management and confidentiality of the personal information it maintains and works with. Dollco's Privacy Officer is accountable for compliance with this policy. If you have any concerns about this policy, or feel that Dollco is not abiding by this policy, please contact:

Privacy Officer
The Dollco Corporation
2340 St. Laurent Blvd.
Ottawa, ON
K1G 6E3

Email: privacy@dollco.com

Dollco has procedures in place to receive and respond to complaints or inquiries about its handling of personal information. They will describe the complaint procedures to anyone who makes inquiries or lodges complaints.

If you are not satisfied with the response from the Privacy Officer after making a complaint, you may have recourse to additional remedies under applicable privacy legislation. For further information, please contact the federal Privacy Commissioner or your provincial Privacy Commissioner, as applicable.

WHAT IS PERSONAL INFORMATION?

"Personal information" is personally identifiable information such as your name, residential address and email address and includes information about your product and service subscriptions and usage, credit information and billing records, service and recorded complaints.

Personal information is collected by Dollco only when you specifically and knowingly choose to provide it to us. We may also receive personal information from our business partners and other third parties provided that such third parties confirm to us that they have obtained your consent to the disclosure of your personal information.

Publicly available information, such as a public directory listing of your name, address, telephone number and electronic address, is not considered personal information.

COLLECTION AND USE OF PERSONAL INFORMATION

Dollco collects and uses personal information primarily for the purpose of requested printed products and services.

Unless specifically authorized to release personal information, or release is required or permitted by law, Dollco will not sell, lease or trade personal information to other third parties.

Anonymous or "non-personal" information gathered by Dollco through our websites may be used for technical, research and analytical purposes. Information collected through surveys, existing files and public archives may be used by Dollco to analyze markets and to develop or enhance service offerings.

Dollco will only ask for information about you that we need and will only ask for it when we need it. When we ask you for the information, we will explain to you why we need it and what we are going to do with it.

We will seek prior consent to the collection, use and disclosure of the information as required by applicable privacy legislation. Subject to legal and contractual requirements, consent to our collection can be refused. Consent to any further collection, use, or disclosure of personal information may also be withdrawn at any time by giving Dollco reasonable notice. If our intended disclosures or uses of personal information change, Dollco will make notifications accordingly.

Personal information will not be used for any other purpose without consent.

DISCLOSURE

To enable us to more efficiently provide the requested products and services Dollco may share your personal information with other selected third parties who are acting on our behalf as our agents, suppliers or service providers. Such third party service providers are provided only with such information as is necessary in the circumstances (i.e. your residential address may be disclosed to our distributors and carriers for the purpose of delivery). Information provided to third parties may be used only for the purpose stipulated and is subject to strict terms of confidentiality.

USE OF COOKIES

Dollco uses an internet browser feature called a "cookie" to collect information anonymously and track user patterns on Dollco websites. A cookie is a small text file that is placed on your hard disk by a website. "Cookies" contain a unique identification number that identifies a user's internet browser but not a particular individual to our computers during each visit to one of our websites. Cookies tell Dollco which pages of our websites are visited and by how many people.

The use of cookies is an industry standard and many major browsers are initially set up to accept them. An internet browser can be reset to either refuse to accept all cookies or to send notification when a cookie has been received. However, if cookies are refused, some features may be unavailable on our websites.

ACCURACY

Dollco will try to ensure that information about you is accurate, complete and up-to-date. However, please inform Dollco of any change of name, address or other information. In the event you have questions about the accuracy of factual information we have collected, you will have access to that information in order to verify and update it. If we have disclosed inaccurate information to a third party, we will be pleased to contact the third party in order to correct the information.

SECURITY

Dollco is committed to protecting privacy. Security measures, such as locked cabinets, restricted access and the use of passwords and encryption have been adopted to protect personal information against loss or theft, as well as unauthorized access, disclosure, copying, use or modification. Our employees have been trained to respect your privacy at all times and those employees with access to personal information shall use personal information strictly in accordance with the Dollco Privacy Policy and applicable laws.

ACCESS

If you have any questions about the collection, use or disclosure of personal information by Dollco, or if you simply want to know whether we have any of your personal information on file, you may contact the Privacy Officer. Except in limited circumstances, as specifically provided by applicable privacy legislation, Dollco can tell whether they hold personal information. They can tell you the source of the information, allow access to your personal information and find an account of the use that has been made or is being made of the information and the third parties to which it has been disclosed.

Dollco will only refuse access to personal information in those circumstances permitted or required by applicable privacy legislation. If Dollco refuses access, the reasons for refusal will be supplied upon request. Exceptions may include information that contains references to other individuals, information that cannot be disclosed for legal, security or commercial proprietary reasons, and information that is subject to solicitor-client or litigation privilege. Dollco will respond to requests for access in accordance with applicable privacy legislation.

By providing this Privacy Statement, Dollco is pledging its continued commitment to protecting the information we maintain and work with. We regularly review our information-handling practices to ensure that we are abiding by this policy.