“Printing is our business”
This publisher and Dollco have a good thing in common: print is their business. That’s why when the managing editor says he won’t deal with a printer who is also a competitor we understand why. They’re competing for the same audience and ad dollar.
They publish the most prominent magazine in their sector, representing one of the largest markets in Canada. They've developed a niche in their sector publishing research publications, annual reports and print material for trade shows. With Dollco’s wide range of print capabilities, it makes for a great fit.
But the relationship goes beyond ink and paper. Attention to little things matters. When they wanted to get a head start on their billing, Dollco arranged to send tear sheets of each ad ahead of the magazine distribution. For a publisher like this one, with a leading flagship magazine and several smaller projects on the go, everything has to be right: advertising reproduction must be excellent; postal distribution must be accurate and on time; and they must be a cost-effective producer so prices remain competitive. And when any one of these criteria falls short, a resolution must be made efficiently and it must be dealt with honestly.
In the managing editor's words, “Most important is the recognition that there will be problems, and how those problems are handled. We don’t want to see those problems repeated, but if a problem is cleaned up properly, we’re happy campers.”
Dollco’s Integrated Print Solution for Magazine Publishers puts together expertise and processes that mitigate problems, manage costs, smooth the delivery process.
If you’re interested in meeting with us to discuss your publication and more about how we can work together, please contact Pam Falkner: 1-800-267-2751.
Business and trade magazines
Dollco works with business and trade magazine publishers to deliver Magazine Publishing Solutions that incorporate relevant knowledge of their market and address their unique challenges.