“They’ve made it easy for us to do business.”
This Scandinavian furniture company sells high-end leather furniture to several hundred retailers in North America. The company promotes a niche of sofas and chairs by supplying co-branded, customized flyers to their retailers.
As the company's marketing director explains,“We provide material to retailers and they market locally. We customize it for them. We customize printed material a lot...we develop online tools that we host, which cuts down on their admin, and makes it easy for them to deal with us.”
Their marketing strategy means having to manage hundreds of versions several times a year. This translates into the production and distribution of millions of flyers going to nearly a thousand locations annually. Version accuracy and meeting delivery commitments are essential outcomes.
Dollco began by providing integrated production and distribution to fulfill their marketing supply chain. But as demand for their product grew, so did the challenges of administering the flyer details. They had been coordinating their marketing cycle manually using spreadsheets and faxes.
Dollco’s Campaign Management tool enables their customer to grow its revenue while keeping its staffing levels stable. Both companies benefit from a more streamlined, centralized way of exchanging information and generating high-quality material.
Thanks to a productive collaboration between them, Dollco developed a solution for automating these time-consuming tasks. Today, orders and approvals are conducted online, and all parties involved work from the same central database reducing duplication and errors. In the marketing director's words, “The printing process is streamlined and online now. Everything we’ve done in the past is on file. Dollco lets us organize it in a certain way, catalogued electronically. It avoids paperwork and speeds up our approvals. We have a track record of what’s going on, and can easily answer customer questions.”
Dollco’s Integrated Print Solutions for Product Marketing puts together expertise and processes that integrate your supply chain and give you the room to grow.
Contact Wayne Mosley today to discuss how Dollco’s Product Marketing Solutions can help your company succeed: 1-800-267-2751.
Manufacturers / distributors
Marketing your product to a dealer network means managing vast amounts and multiple versions of print collateral for a range of products and, of course, distribution to dealers all over North America (or even beyond). At Dollco Integrated Print Solutions, we work together with you to ensure the process is streamlined and simplified. In fact, it just gets done. On time, on budget, and to a standard of quality that shows your product the way it needs to be shown.